商务英语阅读：中国市场的日本汽车

Japan's Carmakers Outrun Rivals *** Ch***a

The six maj*** ******makers from Japan are ***m***g on strong *** the fastest-grow***g ****** market, with ***w model rollouts and production expansion

Over the past year, Japa***se ******makers h**e surpris*** the global car ***dustry by outperf***m***g both European and U.S. rivals as a group *** the hyper-k***et*** Ch***ese ****** market, the fastest-grow***g *** the w***ld. Japan's six maj*** ****** manufacturers operat***g on the ma***land—Honda (HMC), Toyota Mo***r (TM), Nissan (NSANY), Mazda (MZDAF), Mitsubishi (MMTOF), and Suzuki—h**e grabb*** roughly 27% of the market. Plus, they're ***m***g on strong *** 2006 with ***w product rollouts and capacity expansions.

Take Honda and Toyota. On Sept. 27, Honda will start sel***ng its RL and TL versions of its Acura luxury s***an. Honda, wh***h enjoys a 5.7% share of the Ch***ese passenger car market, set up its first jo***t venture with Guangzhou Au*** Group back *** 1998 about a half-decade bef***e Toyota and Nissan beca*** serious about the ma***land. It just ope***d a ***w fac***ry *** Guangzhou *** southern Ch***a that will h**e an annual capacity of 120,000 veh***les and make the A******d.

In addition, Honda already sells Ch***ese versions of the Fit and City ***mpacts, plus the Odyssey m***ivan and the Ci***c, with Guangzhou Au*** and another jo***t venture with Dongfeng Mo***r, the ma***land's third biggest do***st*** manufacturer.

GOING HIGH-END. With the RL and TL Acura s***ans, Honda is now aim***g at the luxury seg***nt and at "r***h, high-end ***nsu***rs," said Honda President Takeo Fukui while attend***g a press event back *** Tokyo regard***g the ***mpany's latest en***ron***ntally friendly ***ncept cars. Both will be imp***t*** *** Ch***a, says Fukui. "We will start off with the Japan-made RL and the N***th USAn-made TL models," he says.

The Acura RL and TL s***ans *** be sold *** Ch***a will be similar *** the models now sold *** the U.S. that retail there f*** about $45,000 and $33,000, respectively, a******d***g *** a Honda spokesman *** Shenzhen, where the Japa***se ******maker will l***nch its first Acura dealership. The exact retail pr***e *** Ch***a won't be releas*** until Sept. 27. But st***ker pr***es ***kely will be 40% higher than *** the U.S. due *** imp***t duties.

Meanwhile, Toyota is aim***g *** ramp up its Ch***a sales 60% this year *** 290,000 units and reach a 10% market share by 2010. Toyota's current market share is about 4.5%, a******d***g *** the first-half estimates by the Ch***a Association of Au***mobile Manufacturers.

HUGE ASPIRATIONS. Recent additions *** Toyota's Ch***a car ******up ***clude the hybrid-eng***e Prius, the ***w Camry, the r***esig***d R**4 and Pre***a, and the Lexus ES350 and IS300 luxury veh***les.

The Lexus LS460 will make its Ch***a debut *** November. Toyota Mo***r President Katsuaki Watanabe said at a press ***nference *** Tokyo *** late September that, "A strengthen***g and expand***g product ******-up is crit***al f*** ***nt***u*** growth *** Ch***a."

With the exception of Honda, Japa***se ******makers were relative late******rs *** the ga*** *** Ch***a. Now it looks as if they h**e aspirations *** dom***ate.

词汇：

s***an：私人轿车

jo***t venture：合伙

luxury：奢华，奢贵

high-end：高端

start off with：从…起始，用…起始

dealership：代办权，经销权

retail pr***e：零卖价

st***ker pr***es：价目表价钱

hybrid-eng***e：夹杂能源型

press ***nference：记者接待会

正文：

Honda (HMC)： 日本轿车制作商本田轿车(Honda Mo***r ***., HMC)

Toyota Mo***r (TM)： 日本轿车制作商丰田轿车

Nissan (NSANY)： 日本轿车制作商日产轿车，也叫尼桑。

Mazda (MZDAF)： 日本马自达轿车企业

Mitsubishi (MMTOF)： 日本3菱轿车

Suzuki：日本铃木轿车

Acura, RL, TL： Acura为本田高级牌子，RL、TL其旗下往年两款最新入口车型

Prius：日本丰田轿车企业制作的Prius是全世界第一种大批临盆的环境保护轿车

Camry：凯美瑞，又称佳美。中型奢华轿车，持久高踞TOYOTA最滞销的中国车型榜首

R**4：1994年正在日本问世,销量为丰田企业预期值的两倍。备有3门4座车型，格调特有。

Pre***a：普瑞维亚，俗称“大霸王”。是一款910年月中进入中国的多用处厢体车。

Lexus ES350, IS300：LEXUS雷克萨斯两款车型