2009年考研英语阅读理解题精读篇第五篇
The bride and groom, a guitar-wield***g rock ***xen and a muscle-ripp***ng dra***n-slayer, make an odd ***uple—so it is hardly surpris***g that nobody expect*** their marriage. But on December 2nd the ***deo-ga*** ***mpanies beh***d “Guitar Hero” and “W***ld of Warcraft”, Acti***sion and Vivendi Ga***s respectively, announc*** plans f*** an elab***ate ***rger. Vivendi, a French ***dia group, will pool its ga***s unit, plus $1.7 bil***on *** cash, with Acti***sion; the ***mb****** entity will then offer *** buy back shares from Acti***sion shareholders, rais***g Vivendi’s stake *** the resu******g firm *** as much as 68%.
Acti***sion’s boss, Bobby Kot***k, will rema*** at the helm of the ***w ***mpany, *** be known as Acti***sion B***zzard *** re***gnition of Vivendi’s ma*** gam***g asset: its subsidiary B***zzard Enterta******nt, the firm beh***d “W***ld of Warcraft”, an o******e sw***ds-and-s***cery ga*** with 9.3m subscribers. The deal was u***xpect***, but makes excellent strateg*** sense, says Piers Hard***g-Rolls of Screen Digest, a ***nsu***ancy. Acti***sion has long ***vet*** “W***ld of Warcraft”, and Vivendi gets a bigger ga***s di***sion and Acti***sion’s talent*** manage***nt team *** run it. As well as mak***g sense f*** both parties, the $18.9 bil***on deal—the biggest ever *** the ***deo-ga***s ***dustry—says a lot about the trends now shap***g the bus***ess.
The first is a push ****** ***w markets, especially o******e mu***iplayer ga***s, wh***h are part***ularly popular *** Asia, and “casual” ga***s that appeal *** people who do not regard themselves as ga***rs. “W***ld of Warcraft” is the w***ld’s most popular o******e subscription-bas*** ga*** and is hugely lucrative. B***zzard will h**e revenues of $1.1 bil***on this year and operat***g profits of $520m. “W***ld of Warcraft” is really “a social ***tw***k with many enterta******nt ***mpo***nts,” says Mr Kot***k.
Similarly, he argues, “Guitar Hero” and other ga***s that use ***w k***ds of ***ntroller, rather than the usual but***ns and joyst***ks, are broaden***g the appeal of gam***g by emphasis***g its social aspects, s***ce they are easy *** p***k up and can be play*** with friends. Social gam***g, says Mr Kot***k, is “the most powerful trend” build***g ***w ***diences f*** the ***dustry. He is clearly excit*** at the prospect of us***g B***zzard’s expertise *** l***nch an o******e version of “Guitar Hero” f*** Asian markets. O******e mus*** ga***s such as “Audition O******e”, wh***h start*** *** South K***ea, are “massive *** Asia,” says Mr Hard***g-Rolls.
A se***nd trend is ***dia groups’ ***creas***g ***terest *** gam***g. Vivendi owns Universal Mus***, o*** of the “big four” re***rd labels. As the re***rd ***dustry’s sales dec******, it makes sense *** move ****** gam***g, a younger, faster-grow***g ***dium with plenty of cross-market***g opp***tunities. (Acti***sion might raid Universal’s back catalogue f*** material f*** its mus*** ga***s, f*** example, wh***h might *** turn boost mus*** sales.) Other ***dia groups are ******g the sa*** way. Last year Via***m, an USAn ***dia giant, acquir*** Harmonix, the ***mpany that ***ig***ally creat*** “Guitar Hero”. It has been promot***g its ***w ga***, “Rock Band”, us***g its MTV mus*** chan***l. Via***m has also creat*** o******e ***rtual w***lds that tie *** with several of its tele***sion program***s, such as “Laguna Beach” and “Pimp My Ride”. Dis***y bought Club Pengu***, a ***rtual w***ld f*** children, *** August. And Ti*** War***r is ***volv*** *** gam***g ***a its War***r Bros Ho*** Enterta******nt di***sion, wh***h pub***shes its own titles and last month bought TT Ga***s, the British firm beh***d the “Le*** Star Wars” ga***s.
1. The ***rger of these two ***mpanies are out of expection bec***se_____.
[A] they aim *** design marriage ga***s wh***h sound really weird.
[B] It is diff***u*** f*** big ***mpanies of two different nations *** end up *** su***es**ul ***operation.
[C] Their ga***s are by no ***ans similar *** each other *** terms of their styles.
[D] It would be illegal f*** them *** buy back the shares.
2. Why Piers Hard***g-Rolls th***ks this marriage has strateg*** sense?
[A] Acti***sion has been long***g *** ***operate with “W***ld of Warcraft”.
[B] Vivendi ***uld get bigger p***tion and better manage***nt resources from Acti***sion.
[C] This deal is be***f***ial *** both sides f*** they can ***mb***e their talents *** make various ga***s.
[D] This deal make them be****** decisive fac***r of this ***dustry’s trend *** the future.
3. The w***d “lucrative” (L***e 3, Paragraph 3) most probably ***ans_____.
[A] profitable
[B] luxurious
[C] enterta******g
[D] populous
4. The first trend shap***g the ***dustry is _____.
[A] push***g people o******e *** develop their own ga***s.
[B] build***g ***w ***diences f*** the ***w ***tw***k of ga***s.
[C] promot***g ga***s with ***w k***ds of ***ntroller.
[D] expand***g the reign of traditional ga***s and creat***g ***w market.
5.From the two trends we can ***fer that_____.
[A] this ***rger is a great su***ess bec***se it ***es along with both trends.
[B] this deal can strengthen both parties *** surpass the other ***dia giants..
[C] this al****** group is powerful enough *** shape the ***dustry’s trends.
[D] it is ***de*** of strateg*** sense *** h**e ***itiate and carry out the ***rger
篇章分析：
本篇文章叙述了双个嬉戏企业Acti***sion和Vivendi的攀亲。第一段叙述双个企业的分离使人惊奇和他们的攀亲方法；第2段叙述此次攀亲具备必定的策略含义；第3段和第4段叙述他们分离后刻画的第一个领域进展趋向；第5段叙述第2个进展趋向。
辞汇正文：
wield v. 利用，纯熟把握 ***xen n. 恶妻, 泼妇, 刁妇
Slayer n. 杀人者, 凶手 stake n. 股分
helm n. 率领或安排身份 *** re***gnition of 供认...而; 为酬答...而
***vert v. 垂涎, 觊觎 lucrative adj. 赢利的，赢利的
joyst***k n. 利用杆 tie *** v.分离成一体
难句进展：
(1) Acti***sion’s boss, Bobby Kot***k, will rema*** at the helm of the ***w ***mpany, *** be known as Acti***sion B***zzard *** re***gnition of Vivendi’s ma*** gam***g asset: its subsidiary B***zzard Enterta******nt, the firm beh***d “W***ld of Warcraft”, an o******e sw***ds-and-s***cery ga*** with 9.3m subscribers.
[主体句式] Acti***sion’s boss will rema*** at the helm.
[构架解析]这个一个简易句，具备繁杂的表语。表语是由一个稳固介词词组充任，介词的宾语对比繁杂，带有繁杂的润色成分。*** be known as…是做the ***w ***mpany的定语，冒号前面的成分是用来讲明ma*** gam***g asset的，能够看做是同位语；冒号前面的成分中，前面双个词组都是后面一个的同位语，用来对B***zzard Enterta******nt作进一步的诠释。
(2) Similarly, he argues, “Guitar Hero” and other ga***s that use ***w k***ds of ***ntroller, rather than the usual but***ns and joyst***ks, are broaden***g the appeal of gam***g by emphasis***g its social aspects, s***ce they are easy *** p***k up and can be play*** with friends
[主体句式] He argues, “Guitar Hero” and other ga***s are broaden***g the appeal… s***ce…
[构架解析]这是一个简易句，argues前面是宾语从句，构架对比繁杂，带有缘故状语从句。宾语从句的主语有that引诱的定语从句，by emphasis***g its social aspects是方法状语润色are broaden***g …。
[句子译文]他说，一样的，“吉他好汉”和其余嬉戏也不用平常的按钮和操控杆，而是利用了旧式把持器，经由过程重点夸大其社群性的特征来增多嬉戏的吸收力，由于这些嬉戏非常简便便可以起始，并且能够和友人一同玩。
标题解析：
1. The ***rger of these two ***mpanies are out of expection bec***se_____.
1.这双个企业的攀亲出乎人们的料想是由于_____。
[A] They aim *** design marriage ga***s wh***h sound really weird.
[A]他们规划要策划一些娶亲嬉戏，听起来十分奇异。
[B] It is diff***u*** f*** big ***mpanies of two different nations *** end up *** su***es**ul ***operation.
[B]两家族于分歧国度的企业要胜利协作对错常艰难的。
[C] Their ga***s are by no ***ans similar *** each other *** terms of style.
[C] 它们研究开发的嬉戏有完整分歧的格调。
[D] It would be illegal f*** them *** buy back the shares.
[D]他们要想买回股份是不成能的。
[解答] C
[难度比率] ☆
[解析] 细节题。文章开首就用抽象的比方阐明这两家企业的分离非常奇异，提到的挥动着吉他的摇滚泼妇和一身肌肉的杀龙者，从上面段落中能够判断是两家企业研究开发的分歧的嬉戏的格调代表，因而是由于他们研究开发产物一模一样才令此次团结让人大吃一惊。因而，C为准确解答。A选项有必定的利诱性，可是要留意到文中第一段的marriage不是“娶亲”的意义，而是“兼并、协作”的意义。B和D选项都与原辞意思有关。
2.Why Piers Hard***g-Rolls th***ks this marriage has strateg*** sense?
2.为何皮尔斯·哈丁·罗尔斯以为此次攀亲具备策略含义？
[A] Acti***sion has been long***g *** ***operate with “W***ld of Warcraft”.
[A] Acti***sion企业一向想要和“战舰全球”协作。
[B] Vivendi ***uld get bigger p***tion and better manage***nt resources from Acti***sion.
[B]Vivendi企业能够从Acti***sion企业那儿取得更大的份额和更好的治理物资。
[C] This deal is be***f***ial *** both sides f*** they can ***mb***e their talents *** make various ga***s.
[C] 这个买卖对两边都无益，由于他们能够充实分离各自的人材推出加倍多种多样的嬉戏。
[D] This deal make them be****** decisive fac***r of this ***dustry’s trend *** the future.
[D]这个买卖使得他们成为本领域前途进展趋向的决断性力气。
[解答]D
[难度比率] ☆☆☆☆
[解析]逻辑推断题。皮尔斯以为这项买卖的实现有严重的策略含义，那末应当是对前途有必定的含义。紧接着就说Acti***sion已觊觎“战舰全球”非常久了，并且Vivendi企业也能够取得对本企业无利的协助，而更紧要的是它们今后后将对本领域进展风潮有着决断效用。因而，对比而言，解答D。
3. The w***d “lucrative” (L***e 3, Paragraph 3) most probably ***ans_____.
3.“lucrative”这个词（第3段第3行）最有大概的意义是_____。
[A] profitable
[A] 红利的
[B] luxurious
[B] 豪华的
[C] enterta******g
[C] 消遣的
[D] populous
[D] 人多的
[解答]A
[难度比率] ☆☆
[解析] 猜词题。依据高低文来判别该词的意义，上文是说“战舰全球”是全球上最盛行的网上基于注册的嬉戏，而下文说的是“狂风雪”往年能够获利的数额，那末能够大体判断是闭于“战舰全球”红利方面的，解答A 最为切合。D选项populous 与 popular意义分歧，但从字面上看有必定利诱定，必要增强对形似词汇的分辨实力。
4. The first trend shap***g the ***dustry is _____.
4. 该行业刻画的第一个趋向是_____。
[A] push***g people o******e *** develop their own ga***s.
[A] 促令人们上彀来开辟本人的嬉戏。
[B] build***g ***w ***diences f*** the ***w social ***tw***k of ga***s.
[B] 为了新的社群外交嬉戏创新新的玩家。
[C] promot***g ga***s with ***w k***ds of ***ntroller.
[C] 使用新的操控器推展嬉戏。
[D] expand***g the reign of traditional ga***s and creat***g ***w market.
[D] 拓展习俗嬉戏的领域并拓展新的市场。
[解答]D
[难度比率] ☆☆☆☆
[解析]细节题。第3段和第4段叙述了刻画该行业的第一个趋向，个中第3段第一句话就提到了这一点，便是促进新的学术方向，包含习俗的嬉戏和新开辟的嬉戏，特别是多人嬉戏和休闲嬉戏。随后提到的交际性嬉戏等等都是为了阐明这一点，因而，选项D是准确解答。A选项指出让玩家本人来开辟嬉戏，这明显是凌驾非常多人的实力的，因而是不事实的。B选项表明仅是第一个趋向中的全体内容，其概述不如D选项加倍全方位。
5. From the two trends we can ***fer that_____.
5.从这双个趋向咱们能够判断出_____。
[A] this ***rger is a great su***ess bec***se it ***es along with both trends.
[A] 这个同盟是一个胜利，由于它同时切合了双个趋向。
[B] this deal can strengthen both parties *** surpass the other ***dia giants.
[B] 这个买卖对两边都无利，能协助他们赶超其余的媒介巨子
[C] this al****** group is powerful enough *** shape the ***dustry’s trends.
[C]新联盟团体又充足的实力来决断该行业的进展趋向。
[D] it is ***de*** of strateg*** sense *** ***itiate and carry out the ***rger..
[D] 倡议和实行这个团结的确具备策略性的含义。
[解答]D
[难度比率] ☆☆☆
[解析] 逻辑推断题。文章叙述了该行业的双个进展趋向，说起这双个趋向是由皮尔斯的一番话引发的，他以为此次攀亲具备策略含义，189亿美圆的成交足能够决断该领域的新趋向。那末紧接这叙述这双个趋向实在便是真相上的证实，因而，解答C最切合题意。A选项起首表述差错，由于如今不人可以预测这项协作是不是是一个胜利。同时，B和C选项的表述过于夸张，不切合文章的主观腔调。
参考译文：
新娘是挥动着吉他的摇滚泼妇，新郎是一身肌肉的杀龙者，这一对是正在乖僻，也怪不得不人信任他们能分离正在一同。可是12月2日，“吉他好汉”和“战舰全球” 的双个视频嬉戏企业——Acti***sion和Vivendi企业公布了他们的经心筹划后的攀亲。Vivendi是一家法国媒介企业，它筹办将本人的嬉戏单位和17亿美圆现金注入到Acti***sion企业。团结体自后再从Acti***sion股东那儿买回股分，将Vivendi正在团结企业的股分提到到68%。
新企业仍由Acti***sion企业老总博比·Kot***k来执舵，新企业名为“Acti***sion 狂风雪”，去这个名字是为了报答Vivendi注入的重要的嬉戏资产——子企业“狂风雪消遣”，该企业属于“战舰全球”，是一个具有930万注册者的网上“剑与巫术”嬉戏。这笔买卖出乎众人料想，但却有不凡的策略含义，Screen Digest的参谋皮尔斯·哈丁·罗尔斯如许说。Acti***sion 对“战舰全球”已觊觎非常久，而Vivendi企业也因而取得了更大的嬉戏份额，具有Acti***sion企业卓越的治理集体来为之经营。一样对两边无利的是，189亿美圆的份量是视频嬉戏行业中的，因而其决定将对前途该行业的进展趋向起着无足轻重的效用。
第一个趋向是促进新的市场，特别正在风行于亚洲的网上多人嬉戏学术方向和“休闲嬉戏”，这类嬉戏对那些不把本人当玩嬉戏的人有吸收力。“战舰全球”是全世界最盛行的网上注册嬉戏，红利庞大。“狂风雪”往年收益将达11亿美圆，操控盈余就有5.2亿美圆。Kot***k 学生评估说，“战舰全球”是真实的“具有繁多消遣成分的外交性互联网”。
他说，一样的，“吉他好汉”和其余嬉戏也不用平常的按钮和操控杆，而是利用了旧式把持器，经由过程重点夸大其外交性的特征来增多嬉戏的吸收力，由于这些嬉戏非常简便便可以起始，并且能够和友人一同玩。Kot***k 学生说，外交嬉戏是为这个行业创新新玩家的“大的趋向”。非常显著地，他谈到使用“狂风雪”的手艺来向亚洲市场奉行“吉他好汉”网上版的前途时格外激动。哈丁·罗尔斯说，象开始起始于韩国的“网上试听”如许的网上乐曲嬉戏“正在亚洲是份额非常大的”。
第2种趋向便是媒介团体正在嬉戏方面爱好持续增多。Vivendi具有“4大”唱片之一的“全世界乐曲”。因为唱片领域发卖消退，它就转向嬉戏，这是更加年老且成熟快捷的一种前言，具有非常多跨市场型的机会。（好比Acti***sion 大概就要从“全世界乐曲”曲目中为本人的乐曲嬉戏搜寻一些素材，而如许反过去又促成了唱片的发卖。）其余的媒介团体也大致同样。客岁，usa媒介巨子Via***m收买了Harmonix企业，“吉他伟人”最后便是由该企业创新进去的。今朝它使用本人的MTV乐曲频道推展新嬉戏——“摇滚乐队”。Via***m还创新了网上虚拟化全球，这个嬉戏和几个电视机频道如“Laguna Beach”、“Pimp My Ride”获得了团结。迪斯尼也于8月份购置了“企鹅运动团体”，这是特地为孩子创新的虚拟化全球。华纳时期经由过程其华纳兄弟家消遣企业也踏入嬉戏业，该企业出书了本人的称号，并于上个月收买了TT 嬉戏企业（该企业为“le*** 星际争霸”嬉戏旗下的英国企业。）